Over the last few years, the Ultimate Fighting Championship has made several attempts at breaking into the Chinese market. It has signed a host of Chinese fighters, such as Guangyou Ning and Zhang Lipeng.
It has promoted events in the administrative region of Macau.
Perhaps most notably, it created a special season of its reality show, The Ultimate Fighter, filmed in China and featuring a cast of talented Chinese featherweights and welterweights. Yes, it’s safe to say that the UFC has made some real, tangible efforts to tunnel its way into China. Yet so far, it has not had a lot of success in that regard.