One year before the great opening ceremony of Beijing Olympic Games in 2008, the Ninth World Wushu Championships was held in Beijing again. They invited Li Lianjie (Jet Li) to become its official image ambassador. Jet Li, who is also the ambassador of the International Wushu Federation and the Chinese Wushu Association, has been doing his best to encourage the development of traditional Chinese martial arts.
He said at the opening ceremony:
“In the past, I had the honor to promote Chinese martial arts through movies. I would like in the next decades, to promote the wisdom, love, peace and harmony of Wushu. So I want to extend it to every corner of the world, so that people can enhance the quality of life. I will do my best to reassure the development of martial arts, and let more people follow and support it.”
Wushu culture is a reflection of China’s cultural soft power. Nevertheless, it is China’s major cultural heritage in danger. Therefore, the effort to protect the tradition of Wushu is essential. Thus, people who practice Wushu have the responsibility to help traditional Wushu to become a culture of sustainable development.